As the series progresses, we'll show the transformation that occurs in a teen boy after a strong male role model does become involved in his life.

“I feel very strongly that the pendulum has swung too far, as it always does, the swing from a very male dominated patriarchal society to a very, very female dominated society where men …”

…the feminist movement has done inestimable damage to the mental health of boys and men. Making boys second class at school, teaching them that males are bad by nature and that women have suffered at the hands of men inevitably leads to boys feeling unhappy about themselves and adopting the unruly, delinquent behaviour which is expected of them.

“Why couldn't I simply learn about men's issues and have compassion for male victims without jumping at the opportunity to insist that women are the real victims?”

Gender scholars and activists were aghast a few years ago at the depiction of a feminist, in a documentary movie called The Red Pill, who unexpectedly learned to empathise with men. In a rare interview, director and star of The Red Pill, Cassie Jaye, reflects upon the impact the movie has had on herself and others.

…close inspection of the data reveals not only that most police forces reported smaller numbers of victims in 2020 than expected based on the trend in previous years, but more forces reported a larger percentage of male victims in 2020 than would be expected

What is to be gained by demonising men, when they are our brothers, sons, grandchildren? How can society function properly with 50% of it branded as toxic?

I have concerns as to how these inconsistencies and sweeping generalisations about men and boys go unchallenged.

For years male rape has been shown as comedy, in films to TV shows, so much that it’s now a cliché. It even appears in children’s cartoon shows such as SpongeBob SquarePants

The underlying assumptions made in the advert are that men are inherently bad – men are violent, sexual predators who have had their way for long enough. Only through the power of encouragement and social grooming can we protect society from the menace that is toxic masculinity.